Marketing the Third Reich: Persuasion, Packaging and Propaganda 豆 0.0分

资源最后更新于 2020-08-20 13:59:47

作者：Nicholas Jackson O’Shaughnessy

出版社：Routledge

出版日期：2018-01

ISBN：9781315163000

文件格式： pdf

标签： 资源 德国史 历史 世界史

简介· · · · · ·

Was there a Nazi brand? -- The marketing managers of the Third Reich : a chaos theory of government -- Operational : impelementing the nazi brand -- Promotion : political marketing communication-- the ministry of illusion -- Product : Adolf Hitler, the Ersatz Kaiser -- Packaging : the politics of consumption and the consumption of politics -- Place : political marketing channel...