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Design Thinking: Integrating Innovation, Customer Experience, and Brand Value

Design Thinking: Integrating Innovation, Customer Experience, and Brand Value 8.1分

资源最后更新于 2020-08-21 15:16:06

作者:Thomas Lockwood

出版社:Allworth Press

出版日期:2009-01

ISBN:9781581156683

文件格式: pdf

标签: 设计 designthinking Design 设计思维 创新 设计理论 服务设计 思想

简介· · · · · ·

Design Thinking is packed with intriguing case studies and practical advice from industry experts. This anthology is organized into three sections that focus on the use of design for innovation and brand-building, the emerging role of service design, and the design of meaningful customer experiences. This book provides readers with the strategies necessary to encourage the cre...

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