A Gift Note ix
1 Innovation of Meaning Thriving in an Overcrowded World 1
Part I: The Value Why Innovation of Meaning Matters 25
2 The Search for New Meaning The Value for People 27
3 Competing through Meaning The Value for Businesses 45
Part II: The Principles Beyond Ideas to Meaning 69
4 Innovation from the Inside Out Making Gifts 73
5 The Art of Criticism The Quest for a Deeper Vision 97
Part III: The Process Methods and Tools 127
6 Envisioning From Me to People 131
7 The Meaning Factory Insiders’ Criticism 155
8 The Interpreter’s Lab Outsiders’ Criticism 177
Appendix: New Meanings Are Everywhere Cases of Innovation of
Meaning 203
Notes 221
Design Thinking, Design Theory: About the Series 239
Index 245