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Predictably Irrational: The Hidden Forces That Shape Our Decisions

Predictably Irrational: The Hidden Forces That Shape Our Decisions 8.5分

资源最后更新于 2020-08-23 16:25:22

作者:Dan Ariely

出版社:Harper Collins

出版日期:2008-01

ISBN:9780061353239

文件格式: pdf

标签: 心理学 行为经济学 经济学 psychology 思维 Economics 心理 Irrational

简介· · · · · ·

From Publishers Weekly

Irrational behavior is a part of human nature, but as MIT professor Ariely has discovered in 20 years of researching behavioral economics, people tend to behave irrationally in a predictable fashion. Drawing on psychology and economics, behavioral economics can show us why cautious people make poor decisions about sex when aroused, why patients get greate...

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