The Tipping Point: How Little Things Can Make a Big Difference 豆 8.1分

资源最后更新于 2020-08-26 06:42:55

作者：[加拿大] 马尔科姆·格拉德威尔

出版社：Back Bay Book

出版日期：2002-01

ISBN：9780316346627

文件格式： pdf

标签： 英文原版 社会科学 传播 社会学 心理学 business 流行 文化

简介· · · · · ·

"The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth or any number of the other mysterious changes that mark everyday life," writes Malcolm Gladwell, "is to think of them as epidemics. Ideas and products and messages and behaviors spread just like viruses do." Although anyone...