Switch: How to Change Things When Change Is Hard 豆 8.6分

资源最后更新于 2020-08-26 06:46:07

作者：Chip Heath

出版社：Crown Business

出版日期：2010-01

ISBN：9780385528757

文件格式： pdf

标签： 心理学 思维 管理 change 组织变革 改变 心理 创新

简介· · · · · ·

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?

The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick . Psychologists have discovered that our minds are ruled by two different systems—the rational mind and the emotional mind—that ...