What I Didn't Learn in Business School: How Strategy Works in the Real World 豆 8.0分

资源最后更新于 2020-08-26 06:46:10

作者：Jay Barney

出版社：Harvard Business Press

出版日期：2010-01

ISBN：9781422157633

文件格式： pdf

标签： 管理 MBA 战略 英文原版 工作 咨询 strategy 管理案例

简介· · · · · ·

Meet Justin Campbell. He's a new MBA graduate who's landed a job with a strategy consultancy. His engagement team is on a mission: help HGS Inc., a specialty chemicals firm, define and execute a strategy for exploiting a textile technology the company developed.

Justin and his team deploy state-of-the-art strategy tools to analyze the attractiveness of potential markets for the...