BUYING IN: The Secret Dialogue Between What We Buy and Who We Are 豆 0.0分

资源最后更新于 2020-08-26 06:52:29

作者：Rob Walker

出版社：Random House

出版日期：2008-01

ISBN：9781400063918

文件格式： pdf

标签： society 英文 marketing, 营销 美国 管理 张磊 外国

简介· · · · · ·

“Fascinating … A compelling blend of cultural anthropology and business journalism.” — Andrea Sachs, Time Magazine

“An often startling tour of new cultural terrain.” — Laura Miller, Salon

“Marked by meticulous research and careful conclusions, this superbly readable book confirms New York Times journalist Walker as an expert on consumerism. … [A] thoughtful and unhu...