Made to Stick: Why some ideas take hold and others come unstuck 豆 0.0分

资源最后更新于 2020-08-26 21:15:05

作者：Dan Heath

出版社：

出版日期：2008-01

ISBN：9780099505693

文件格式： pdf

标签： 思维 设计 职场 社会学 idea communication 如何过目不忘~ 创造力

简介· · · · · ·

What is that makes urban myths so persistent but many everyday truths so eminently forgettable? How do newspapers set about ensuring that their headlines make you want to read on? And why do we remember complicated stories but not complicated facts? In the course of over ten years of study, Chip and Dan Heath have established what it is that determines whether particular ideas ...