Bayesian Statistics and Marketing: Statistics And Marketing 豆 0.0分

资源最后更新于 2020-09-05 22:06:19

作者：Peter E. Rossi

出版社：Wiley

出版日期：2005-01

ISBN：9780470863671

文件格式： pdf

标签： 统计 Marketing AppliedMaths 贝叶斯 营销 美國 統計學 管理

简介· · · · · ·

The past decade has seen a dramatic increase in the use of Bayesian methods in marketing due, in part, to computational and modelling breakthroughs, making its implementation ideal for many marketing problems. Bayesian analyses can now be conducted over a wide range of marketing problems, from new product introduction to pricing, and with a wide variety of different data source...