Strategic Management of Technological Innovation 豆 0.0分

资源最后更新于 2020-09-06 17:58:00

作者：MELISSA A SCHILLING Associate Professor of Management

出版社：McGraw-Hill Education

出版日期：2016-01

ISBN：9781259539060

文件格式： pdf

标签： 经管 教材

简介· · · · · ·

Analyze. Formulate. Implement.

Melissa Schilling’s Strategic Management of Technological Innovation, 5e approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implemen...