1　从众的经典研究 ........................................................................... 17
谢里夫的规范形成研究 ................................................................18
阿施的群体压力研究 ....................................................................25
米尔格拉姆的服从实验 ................................................................30
影响人们服从的因素 ....................................................................37
对经典研究的反思 ........................................................................44
2　预测从众的因素 ........................................................................... 60
群体规模 ........................................................................................61
一致性 ............................................................................................62
凝聚力 ............................................................................................64
地　位 ............................................................................................67
公开的反应 ....................................................................................69
事前承诺 ........................................................................................69
3　影响个体从众的因素 ................................................................... 74
规范影响和信息影响 ....................................................................75
4　从众的个体差异 ........................................................................... 80
个　性 ............................................................................................81
文　化 ............................................................................................86
5　抵制从众的社会压力 ................................................................... 89
逆　反 ............................................................................................90
坚持独特性 ....................................................................................92
个人后记：因为你是社区中一员 ................................................97
说　服............................................................................... 101
6　说服的路径 ................................................................................. 108
中心路径 ......................................................................................110
外周路径 ......................................................................................111
7　说服的要素 ................................................................................. 115
说服者：信息的传达方 ..............................................................116
说服内容：信息特点 ..................................................................125
说服渠道 ......................................................................................144
说服对象：信息的接受方 ..........................................................153
8　现实生活中的说服：邪教的洗脑方法 ..................................... 164
态度依从行为 ..............................................................................169
邪教有说服力的因素 ..................................................................171
群体效应 ......................................................................................174
9　抵制说服的方法 ......................................................................... 178
加强个人承诺 ..............................................................................179
现实生活中的应用：免疫计划 ..................................................183
态度免疫的意义 ..........................................................................189
个人后记：开明但不幼稚 ..........................................................191
群体影响........................................................................... 193
10　社会助长作用：他人在场的影响 ........................................ 197
纯粹他人在场 .........................................................................198
拥挤现象：众多他人在场 .....................................................204
他人在场引起唤醒的原因 .....................................................207
11　社会懈怠：群体中的个体减少努力 .................................... 213
人多未必力量大 .....................................................................214
日常生活中的社会懈怠 .........................................................219
12　去个体化：群体中的个体失去自我感 ................................ 224
法不责众：群体失控 .............................................................225
弱化自我意识 .........................................................................235
13　群体极化：群体对个体观点的强化 .................................... 238
“风险转移”的案例 ...............................................................239
群体讨论对个体观点的强化 .................................................242
对极化的解释 .........................................................................250
14　群体思维：群体对决策的影响 ............................................ 257
群体思维的症状表现 .............................................................260
对群体思维的批评 .................................................................266
预防群体思维 .........................................................................271
群体问题解决 .........................................................................274
15　少数派影响：个体对群体的影响 ........................................ 278
一 致 性 ...................................................................................280
自　信 .....................................................................................281
从多数派中叛离 .....................................................................282
领导是否属于少数派影响 .....................................................285
个人后记：群体的利弊 .........................................................289
编者后记.............................................................................................. 291