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Total Engagement: Using Games and Virtual Worlds to Change the Way People Work and Businesses Compete

Total Engagement: Using Games and Virtual Worlds to Change the Way People Work and Businesses Compete 0.0分

资源最后更新于 2020-09-23 15:15:19

作者:Byron Reeves

出版社:Harvard Business School Press

出版日期:2009-01

ISBN:9781422146576

文件格式: pdf

标签: 英文 经济 游戏 business Namely-Inspiring

简介· · · · · ·

Every week, millions of people including many of your employees spend hours playing multi-player online games with a level of engagement they don t bring to work. These aren t just adolescent video games we re talking rich narrative quests with 3-D environments, cool avatars, and compelling goals and rewards. Imagine the value if you could transfer key ingredients of game desig...

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