Decoding Advertisements: Ideology and meaning in advertising 豆 0.0分

资源最后更新于 2020-11-09 13:17:03

作者：Judith Williamson

出版社：Marion Boyars Publishers Ltd

出版日期：1994-01

ISBN：9780714526157

文件格式： pdf

标签： 传播学 文化研究 广告 advertising semiotics media 社会学 社会

简介· · · · · ·

A fascinating account of how the admen achieve their effects.?Stuart Hood This book sets out not simply to criticize advertisements on the grounds of dishonesty and exploitation, but to examine in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function,...