Advertising: A Very Short Introduction 豆 6.8分

资源最后更新于 2020-11-09 13:17:09

作者：Winston Fletcher

出版社：Oxford University Press

出版日期：2010-01

ISBN：9780199568925

文件格式： pdf

标签： VSI 广告 英文原版 Oxford 设计 科普 通俗读物 英国

简介· · · · · ·

John Wanamaker famously observed that "half the money I spend on advertising is wasted; the trouble is, I don't know which half." Indeed, though advertising is pervasive in our society, how it works (if and when it works) is not a question most of us can answer. In this Very Short Introduction , Winston Fletcher, a seasoned advertising veteran with extensive inside knowledge...