logo
分类于: 互联网 其它

简介

EDITORIAL DESIGN: DIGITAL AND PRINT

EDITORIAL DESIGN: DIGITAL AND PRINT 0.0分

资源最后更新于 2020-11-09 20:36:18

作者:

出版社:

出版日期:2014-01

ISBN:9781780671642

文件格式: pdf

标签: design 设计 平面设计 版面设计 原文 editorial 2M2

简介· · · · · ·

Editorial Design: Digital and Print is a comprehensive guide to the traditional and digital skills that a designer will need for a future career in visual journalism today – the design of magazines and newspapers for a wide variety of markets.

Generously illustrated, including case studies, practical exercises and tips, examples of best practice and profiles of individual desig...

想要: 点击会收藏到你的 我的收藏,可以在这里查看

已收: 表示已经收藏

Tips: 注册一个用户 可以通过用户中心得到电子书更新的通知哦

目录

55,000 words of text including captions and end matter including 30,000 words of new text and over 50 new images
Preface and Introduction NEW
Chapter 1 Editorial design
What is editorial design? UPDATED
The aims and elements of editorial
Profile: The Making of Wallpaper* NEW
The function of editorial design
The different roles of designers in editorial UPDATED
Profile: The Guardian newspaper NEW
The people who make it happen 1. Junior designer 2. Senior designer 3. Design director NEW
Chapter 2 Editorial formats
A concise history of digital magazines NEW
Newspapers
Digital newspapers NEW
Common digital myths NEW
Digital terminology NEW
Magazines
Independent publications
Proflle: Richard Turley and Bloomberg Businessweek NEW
Supplements
Customer magazines and business-to-business
Digital magazine publishing NEW
Brief One: Concepts NEW
Chapter 3 Covers
Branding and identity NEW
The Cover UPDATED
Newspaper covers
Digital covers NEW
Self published covers and zines NEW
Custom-made covers NEW
The development of covers from 1940 to the present day. UPDATED
The different ways of designing covers
Profile: Wired Magazine UPDATED
The components of a cover
Colour
Brief Two: Masthead and covers NEW
Chapter 4 Inside the publication
Anatomy of a publication
The role of typography
Profle: Jon Hill, The Times
Image treatment
Brief Three: Typographic style sheets
Chapter 5 Creating layouts
Principal components of a layout
Icons
Profile: Jeremy Leslie of MagCulture.com NEW
Determining factors in layout construction
Harmony and discord
Style: what is it, how do you get it, how do you deliver it?
Profile: Simon Esterton NEW
How to convert inspiration into a layout
Brief Four: Double-page spreads NEW
Chapter 6 Essential design skills
Mastering objective visualisation UPDATED
Page preparation and grids
Digital grids NEW
Template, pagination, Signalling
Digital page design NEW
Navigation NEW
Websites NEW
Tablets NEW
Apps NEW
The flatplan
Stock selection
Paper considerations
Choosing and using type
Artwork skills and production issues
Acquiring, evaluating and using images
Information graphics UPDATED
Consistency without monotony
Profile: Speak Dan Rolleri
Re-designing: when and why?
Brief Five: Finishing and presenting your work NEW
Chapter 7 Looking back, looking forward
Looking back motivating & underlying principles
Hall of Fame Case studies of designers and publications UPDATED
Looking forward
Profile: Jack Schulze and BERG NEW
Further reading
Index
Picture credits and acknowledgements