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简介
Business Development: Customer-oriented Business Development for successful companies 豆 0.0分
资源最后更新于 2020-11-09 20:37:24
作者:Andreas Kohne
出版社:Springer Vieweg
出版日期:2019-01
ISBN:9783658247256
文件格式: pdf
简介· · · · · ·
This book offers a comprehensive guide to Business Development (BD): what it is, what professional skills are needed, why it is vital to business growth, and how to implement it successfully in a corporation. The book draws on the author’s considerable expertise and experience, gained in his position as Business Development Manager for a multinational IT company with offices in...
目录
Business Development: role, role profile, business unit, process
Portfolio structure, management and life cycle
Resources
Target market
Market cultivation strategy
Case study
Six steps to Business Development
Portfolio structure, management and life cycle
Resources
Target market
Market cultivation strategy
Case study
Six steps to Business Development