Understanding Media Economics 豆 8.6分

资源最后更新于 2020-11-26 07:26:00

作者：Gillian Doyle

出版社：SAGE Publications Ltd

出版日期：2002-01

ISBN：9780761968757

文件格式： pdf

标签： media 经济学 挺有意思，总结了不少这个行业的规律 媒体 economy GillianDoyle

简介· · · · · ·

Understanding Media Economics provides a clear, introduction to the key economic concepts and issues affecting the media. Written with the needs of non-specialists in mind, this book:

> Explains the fundamental concepts relevant to the study of media economics

> Considers the key industrial quesions facing the media industries today

> Relates economic theory to business practic...