Crisis Communication 豆 0.0分

资源最后更新于 2020-10-29 12:46:42

作者：Zaremba, Alan

出版社：Routledge

出版日期：2010-01

ISBN：9780765620514

文件格式： pdf

标签： 公关 公共关系 communication PR

简介· · · · · ·

Crises happen. When they do, organizations must learn to effectively communicate with their internal and external stakeholders, as well as the public, in order to salvage their reputation and achieve long-term positive effects. Ineffective communication during times of crisis can indelibly stain an organization’s reputation in the eyes of both the public and the members of the ...