The people's choice: how the voter makes up his mind in a presidential campaign 豆 0.0分

资源最后更新于 2020-11-03 12:18:33

作者：Paul Felix Lazarsfeld

出版社：Columbia University Press; 3rd edition (May 1, 1968)

出版日期：1968-01

ISBN：9780231031585

文件格式： pdf

标签： 传播学 社会学 politics

简介· · · · · ·

This is one of the very first classic books on voting behavior. Here, the focus is the 1940 presidential election in Erie County, Ohio. The work explores what factors shape vote choice.

A number of key concepts were developed, such as the two step flow of communication. The book examines other key issues such as social differences between Republicans and Democrats ideological d...