Introduction by Daya Kishan Thussu, Hugo de Burgh and Shi Anbin
PART I CONCEPTUALISING THE RISE OF CHINA’S MEDIA 1. The globalization of Chinese media: the global context by Daya Kishan Thussu 2. China’s role in remapping global communication by Anbin Shi 3. Domestic context of Chinese media’s globalization by Hugo de Burgh 4. From the outside in: CCTV going global in a new world communication order by Zhengrong Hu, Deqiang Ji and Yukun Gong 5. Soft Power and the strategic context for China’s ‘media going global’ policy by Suzanne Xiao Yang
PART II CHINESE MEDIA ABROAD 6. Tiangao or tianxia - the ambiguities of CCTV’s English-language news for Africa by Vivien Marsh 7. China Daily – Beijing’s global voice? by Falk Hartig 8. The ‘going out’ of China Radio International by Kuo Huang 9. Internationalization of China’s new documentary by Guoqiang Yun and Jing Wu 10. China’s media going global: newspapers and magazines by Miao Mi
PART III DISCOURSES OF SINO-GLOBALIZATION 11. The effectiveness of Chinese Cultural Centres in China’s public diplomacy by Xiaoling Zhang and Zhenzhi Guo 12. Foreign correspondents in China: Partner or liability in China’s public diplomacy by Wanning Sun 13. China in Africa: Refiguring centre-periphery media dynamics by Yu Xiang 14. The rise of China’s financial media: Globalizing economy vs. globalizing economic discourse by Jingwei Piao 15. The three patterns of Chinese International Communication by Qing’an Zhou and Yanni Wu
PART IV MEDIA WITH CHINESE CHARACTERISTICS 16. Advertising in China: Global implications and impacts by Shanshan Lou and Hong Cheng 17. Social media and global conversation by David Feng 18.Transforming entertainment television through transnational formats by Hong Li and Rong Zeng 19. Yunnan media rhetoric on the ‘Gateway’ to Southeast Asia by Jiao Yang and Mei Wu