Diffusion of Innovations, 5th Edition 豆 8.6分

资源最后更新于 2020-11-03 12:25:17

作者：Everett M. Rogers

出版社：Free Press

出版日期：2003-01

ISBN：9780743222099

文件格式： pdf

标签： 传播学 Innovation 创新 传播 老罗推介 学术 rogers 科技

简介· · · · · ·

Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. It has sold 30,000 copies in each edition and will continue to reach a huge academic audience. In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communica...