List of Illustrations and Tables
Acknowledgments
Abbreviations
PART I: INTRODUCTION
1. On the History of the Book in China—Cynthia J. Brokaw
2. The Ascendance of the Imprint in China—Joseph McDermott
PART II: COMMERCIAL PUBLISHING AND THE EXPANDING MARKET FOR BOOKS
3. Of Three Mountains Street: The Commercial Publishers of Ming Nanjing—Lucille Chia
4. Constructing New Reading Publics in Late Ming China—Anne E. McLaren
5. Reading the Best-Sellers of the Nineteenth Century: Commercial Publications from Sibao—Cynthia J. Brokaw
PART III: PUBLISHING FOR SPECIALIZED AUDIENCES
6. Niche Marketing for Late Imperial Chinese Fiction—Robert E. Hegel
7. Printing as Performance: Literati Playwright-Publishers of the Late Ming—Katherine Carlitz
8. Qing Publishing in Non-Han Languages—Evelyn S. Rawski
9. “Preserving the Bonds of Kin”: Genealogy Masters and Genealogy Production in the Jiangsu-Zhejiang Area in the Qing and Republican Periods—Xu Xiaoman
PART IV: THE BOOK AS A VISUAL MEDIUM
10. Visual Hermeneutics and the Act of Turning the Leaf: A Genealogy of Liu Yuan’s Lingyan ge—Anne Burkus-Chasson
11. Didactic Illustrations in Printed Books: Choice and Consequence—Julia K. Murray
Glossary
Works Cited
Contributors