Table of Contents
The Audience Studies Reader
Section Section Description Page Number
Notes on Contributors
Acknowledgements
Introduction
'It's out there... somewhere': Locating the audience for The Reader in Audience Studies
Part One Paradigm shift: from 'effects' to 'uses and gratifications'
Introduction
1 The People's Choice: How the Voter Makes Up His Mind in a Presidential Campaign Paul F. Lazarsfeld and Bernard Berelson and Hazel Gaudet
2 Mass Persuasion: The Social Psychology of a War Bond Drive Robert K. Merton
3 Analysis of the Film Don't Be A Sucker: A Study in Communication Eunice Cooper and Helen Dinerman
4 Tendency Systems and the Effects of a Movie Dealing With
Social Problem Charles Winick
Suggestions for further reading
Part Two Moral panic and censorship: the vulnerable audience
Introduction
5 Culture Industry Reconsidered T. W. Adorno
6 Seduction of the Innocent Fredric Wertham
7 The Uses of Literacy Richard Hoggart
8 The Newson Report Martin Barker
Suggestions for further reading
Part Three Reading as resistance: the active audience
Introduction
9 The Nationwide Audience David Morley
10 The Practice of Everyday Life Michel de Certeau
11 Understanding Popular Culture John Fiske
12 "We're Here, We're Queer and We're Not Going Catalogue
Shopping" Gregory Woods
Suggestions for further reading
Part Four The Spectator and the Audience: shifts in screen theory
Introduction
13 Visual pleasure and narrative cinema Laura Mulvey
14 Babel And Babylon: Spectatorship in American Silent Film Miriam Hansen
15 Star-gazing: Hollywood Cinema and Female Spectatorship Jackie Stacey
16 Women Viewing Violence Philip Schlesinger Rebecca Dobash and Russell Dobash and C. Kay Weaver
Suggestions for further reading
Part Five The Fan Audience: cult texts and community
Introduction
17 Out of the Closet and Into the Universe Queers and Star Trek and Henry Jenkins
18 Beatlemania: Girls Just Want To Have Fun Barbara Ehrenreich Elizabeth Hess and Gloria Jacobs
19 Histories, Fictions and Xena: Warrior Princess Sara Gwenllian-Jones
20 Suffering and Solace: The Genre of Pain Camille Bacon-Smith
21 Inside Subculture: The Postmodern Meaning of Style David Muggleton
Suggestions for further reading
Part Six Female audiences: gender and reading
Introduction
22 Reading the Romance: Women, Patriarchy and Popular Literature Janice Radway
23 Living Room Wars: Rethinking Audiences for a Postmodern World Ien Ang
24 Feminism and Youth Culture Angela McRobbie
25 Girl Talk: Adolescent Magazines and Their Readers Dawn H. Currie
26 ' " Just a book", she said... ' Reconfiguring Ethnography for the Female Reader of Sexual Fiction Esther Sonnet
Suggestions for further reading
Part Seven Interpretive communities: nation and ethnicity
Introduction
27 Enlightened Racism: The Cosby Show Audiences and the Myth of the American Dream Sut Jhally and Justin Lewis
28 The Export of Meaning: Cross-Cultural Readings of Dallas Tamar Liebes and Elihu Katz
29 The Color Purple: Black Women as Cultural Readers Jacqueline Bobo
30 Television, Ethnicity and Cultural Change Marie Gillespie
Suggestions for further reading
Conclusion: Overflow and Audience
Select bibliography
Index