The Discourse of Advertising 豆 0.0分

资源最后更新于 2020-08-21 15:06:30

作者：Cook, Guy

出版社：Routledge

出版日期：2001-01

ISBN：9780415234559

文件格式： pdf

标签： 语言学 论文 advertising 方法论

简介· · · · · ·

The Discourse of Advertising explores the language of contemporary advertising. Cook argues that advertisements are always in complex interaction with the texts around them, with music and pictures, and with the people who make and experience them. This second edition addresses contemporary advertising in the context of current changes in communication. Advertisements span a ra...