The Design of Business: Why Design Thinking is the Next Competitive Advantage 豆 7.7分

资源最后更新于 2020-08-21 15:16:12

作者：Roger L. Martin

出版社：Harvard Business School Press

出版日期：2009-01

ISBN：9781422177808

文件格式： pdf

标签： 商业 设计 designthinking 设计理论 创新 管理 Business Design

简介· · · · · ·

Most companies today have innovation envy. They yearn to come up with a game-changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative-they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results.

Why? In The Design of Business, Roger Martin offers a co...