How Brands Grow: What Marketers Don't Know 豆 8.6分

资源最后更新于 2020-08-23 16:30:06

作者：Byron Sharp

出版社：Oxford University Press

出版日期：2010-01

ISBN：9780195573565

文件格式： pdf

标签： 营销 Marketing 商业 品牌，广告 品牌 Markting 广告 market

简介· · · · · ·

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the firs...