Lovemarks: The Future Beyond Brands 豆 7.0分

资源最后更新于 2020-08-23 16:30:21

作者：Kevin Roberts

出版社：powerHouse Books

出版日期：2004-01

ISBN：9781576872048

文件格式： pdf

标签： 品牌 Branding 营销 心理学 工作学习 设计 广告 DeliverHappiness推荐

简介· · · · · ·

Kevin Roberts passionately believes that love is the way forward for business. In his second book, Lovemarks: The Future Beyond Brands, Roberts recounts the journey from Products to Trademarks to Brands - and the urgency of taking the next step up - to Lovemarks. Roberts offers a lively, critical assessment of brands and the problems that face them in an increasingly competitiv...