The Brand Gap: how to bridge the distance between business strategy and design 豆 8.4分

资源最后更新于 2020-08-23 16:31:54

作者：Neumeier, Marty

出版社：Peachpit Press

出版日期：2006-01

ISBN：9780321348104

文件格式： pdf

标签： 品牌 design 设计 营销 business brand 商业 book

简介· · · · · ·

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THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn:

• the new d...