Impossible to Ignore: Creating Memorable Content to Influence Decisions 豆 0.0分

资源最后更新于 2020-08-23 16:32:42

作者：Carmen Simon

出版社：McGraw-Hill Education

出版日期：2016-01

ISBN：9781259584138

文件格式： pdf

标签： 设计 营销 心理学

简介· · · · · ·

A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore using the latest in brain science

Audiences forget up to 90 percent of what you communicate. But people make decisions and act based on what they remember, so a pragmatic approach for the effective communicator is to be deliberate about the 10 percent that...