Inside the Mind of the Shopper: The Science of Retailing 豆 0.0分

资源最后更新于 2020-08-23 16:33:43

作者：Herb Sorensen

出版社：Wharton School Publishing

出版日期：2009-01

ISBN：9780137126859

文件格式： pdf

标签： 心理学 Retailing 营销 经济学

简介· · · · · ·

What do you really do when you shop? The answers are fascinating and, for retailers, they're cash in the bank. In Inside the Mind of the Shopper: The Science of Retailing, world-renowned retail consultant Dr. Herb Sorensen, Ph.D. uncovers the truth about the retail shopper and rips away the myths and mistakes that lead retailers to miss their greatest opportunities. Every year,...