101 Things I Learned in Advertising School 豆 0.0分

资源最后更新于 2020-08-23 16:33:48

作者：Arrington, Tracy

出版社：Three Rivers Pres

出版日期：2018-01

ISBN：9780451496713

文件格式： pdf

标签： 广告 营销 心理學 商业设计

简介· · · · · ·

The advertising industry is fast paced and confusing, and so is advertising school. This installment in the 101 Things I Learned series is for the student lost in a sea of jargon, data, and creative dead-ends. One hundred and one illustrated lessons offer thoughtful, entertaining insights into consumer psychology, media, audience targeting, creativity, and design, illuminating ...