Groundswell: Winning in a World Transformed by Social Technologies 豆 8.3分

资源最后更新于 2020-09-13 17:17:11

作者：Charlene Li

出版社：Harvard Business School Press

出版日期：2008-01

ISBN：9781422125007

文件格式： pdf

标签： socialmedia 社会化媒体 social innovation 管理 media 营销 商业

简介· · · · · ·

Corporate executives are struggling with a new trend: people using online social technologies (blogs, social networking sites, YouTube, podcasts) to discuss products and companies, write their own news, and find their own deals. This groundswell is global, it s unstoppable, it affects every industry and it s utterly foreign to the powerful companies running things now.

When con...