Join the Conversation 豆 0.0分

资源最后更新于 2020-09-13 17:17:46

作者：Joseph Jaffe

出版社：John Wiley & Sons Inc

出版日期：2007-01

ISBN：9780470137321

文件格式： pdf

标签： 社会化媒体 互联网

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With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful conversation already in progress. This book reveals what marketers must ...