Hooked: How to Build Habit-Forming Products 豆 8.1分

资源最后更新于 2020-07-21 20:58:15

作者：Nir Eyal

出版社：CreateSpace Independent Publishing Platform

出版日期：2013-01

ISBN：9781494277536

文件格式： pdf

标签： 产品 心理学 设计 互联网 产品设计 思维 产品经理 商业

简介· · · · · ·

Why do some products capture our attention, while others flop?

What makes us engage with certain products out of habit?

Is there a pattern underlying how technologies hook us?

This book introduces readers to the "Hook Model," a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing us...