A Technique for Producing Ideas 豆 8.3分

资源最后更新于 2020-10-03 04:26:22

作者：James Young

出版社：McGraw-Hill

出版日期：2003-01

ISBN：9780071410946

文件格式： pdf

标签： 思维 广告 创意 商业 thinking 方法 文化 Design

简介· · · · · ·

A McGraw-Hill Advertising Classic A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time. First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step pro...