Words That Work: It's Not What You Say, It's What People Hear 豆 7.2分

资源最后更新于 2020-10-03 04:31:23

作者：Frank Luntz

出版社：Hyperion

出版日期：2006-01

ISBN：9781401302597

文件格式： pdf

标签： 语言 英语 沟通 文学 政治 工具书 写作 傳播

简介· · · · · ·

The nation’s premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work , Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Succe...