The Lords of Strategy: The Secret Intellectual History of the New Corporate World 豆 7.9分

资源最后更新于 2020-10-23 14:46:03

作者：Walter Kiechel

出版社：Harvard Business School Press

出版日期：2010-01

ISBN：9781591397823

文件格式： pdf

标签： 咨询 战略 管理咨询 战略管理 管理 商业 Consulting consulting

简介· · · · · ·

Imagine, if you can, the world of business - without corporate strategy.

Remarkably, fifty years ago that's the way it was. Businesses made plans, certainly, but without understanding the underlying dynamics of competition, costs, and customers. It was like trying to design a large-scale engineering project without knowing the laws of physics.

But in the 1960s, four maveric...