Made to Stick: Why Some Ideas Survive and Others Die 豆 8.5分

资源最后更新于 2020-10-23 15:26:05

作者：Chip Heath

出版社：Random House

出版日期：2007-01

ISBN：9781400064281

文件格式： pdf

标签： 心理学 创意 思维 Communication 设计 marketing 方法 心理

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Editorial Reviews

From Publishers Weekly

Starred Review. Unabashedly inspired by Malcolm Gladwell's bestselling The Tipping Point, the brothers Heath—Chip a professor at Stanford's business school, Dan a teacher and textbook publisher—offer an entertaining, practical guide to effective communication. Drawing extensively on psychosocial studies on memory, emotion and motivation,...