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How brands grow part 2: Emerging Markets, Services, Durables, New and Luxury Brands — 出版日期: 2015-01

How brands grow part 2: Emerging Markets, Services, Durables, New and Luxury Brands

评分: 9.4

Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books) — 出版日期: 2006-01

Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books)

评分: 9.0

Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers — 出版日期: 2014-01

Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers

评分: 8.8

Positioning: The Battle for Your Mind — 出版日期: 2000-01

Positioning: The Battle for Your Mind

评分: 8.7

Traction: A Startup Guide to Getting Customers: A Startup Guide to Getting Customers — 出版日期: 2014-01

Traction: A Startup Guide to Getting Customers: A Startup Guide to Getting Customers

评分: 8.6

Contagious: Why Things Catch On — 出版日期: 2013-01

Contagious: Why Things Catch On

评分: 8.5

Ogilvy on Advertising: on Advertising — 出版日期: 1985-01

Ogilvy on Advertising: on Advertising

评分: 8.5

Made to Stick: Why Some Ideas Survive and Others Die — 出版日期: 2007-01

Made to Stick: Why Some Ideas Survive and Others Die

评分: 8.5

Why We Buy: The Science Of Shopping — 出版日期: 2000-01

Why We Buy: The Science Of Shopping

评分: 8.4

游戏颠覆者: 如何用创新驱动收入与利润增长 — 出版日期: 2011-01

游戏颠覆者: 如何用创新驱动收入与利润增长

评分: 8.3

市场研究实务 — 出版日期: 2002-01

市场研究实务

评分: 8.3

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant — 出版日期: 2005-01

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

评分: 8.3

出版日期: 2007-01

Strategic Brand Management: International Edition: Building, Measuring, and Managing Brand Equity

评分: 8.0

Purple Cow: Transform Your Business by Being Remarkable — 出版日期: 2004-01

Purple Cow: Transform Your Business by Being Remarkable

评分: 7.8

营销调研 — 出版日期: 2011-01

营销调研

评分: 7.8

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly — 出版日期: 2007-01

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

评分: 7.8

营销游戏：宝洁、可口可乐、迪斯尼公司前营销经理谈营销 — 出版日期: 2001-01

营销游戏：宝洁、可口可乐、迪斯尼公司前营销经理谈营销

评分: 7.7

售罄1: —100%复制地产销售冠军 — 出版日期: 2013-01

售罄1: —100%复制地产销售冠军

评分: 7.4

非传统营销: 营销专家不知道的品牌成长定律 — 出版日期: 2016-01

非传统营销: 营销专家不知道的品牌成长定律

评分: 7.3

Social Media Marketing: An Hour a Day — 出版日期: 2008-01

Social Media Marketing: An Hour a Day

评分: 7.2

Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know — 出版日期: 2010-01

Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know

评分: 7.2

社会化媒体营销技巧与策略 — 出版日期: 2012-01

社会化媒体营销技巧与策略

评分: 6.9

搜索引擎广告: 网络营销的成功之路 — 出版日期: 2010-01

搜索引擎广告: 网络营销的成功之路

评分: 6.9

快消品营销与渠道管理 — 出版日期: 2013-01

快消品营销与渠道管理

评分: 6.8