How Brands Become Icons: The Principles of Cultural Branding 豆 6.9分

资源最后更新于 2020-11-09 13:16:40

作者：D. B. Holt

出版社：Harvard Business Review Press

出版日期：2004-01

ISBN：9781578517749

文件格式： pdf

标签： Branding 品牌 Cultural Markeing, 广告 brand 营销 青年志

简介· · · · · ·

Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with consumers? Based on extensive historical analyses of some of America's most successful iconic brands, including ESPN, Mountain Dew, V...