The Attention Merchants: The Epic Scramble to Get Inside Our Heads 豆 8.6分

资源最后更新于 2020-11-09 13:16:59

作者：Tim Wu

出版社：Knopf

出版日期：2016-01

ISBN：9780385352017

文件格式： pdf

标签： 万维钢推荐 思维 营销 注意力 广告 传媒 美国 Attention

简介· · · · · ·

One of the Best Books of the Year

The San Francisco Chronicle * The Philadelphia Inquirer * Vox * The Globe and Mail (Toronto)

From Tim Wu, author of the award-winning The Master Switch ( a New Yorker and Fortune Book of the Year) and who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defi...