Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads 豆 0.0分

资源最后更新于 2020-11-09 13:17:08

作者：Luke Sullivan

出版社：Wiley

出版日期：2012-01

ISBN：9781118101339

文件格式： pdf

标签： 广告 美国 文案 经典原著 创意 额，挺感兴趣的，就是原版太贵了，不想读翻译的 求PDF 商业

简介· · · · · ·

The classic (and irreverent) bestselling guide to creating great advertising Hey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world. This new fourth edition explains how to bring brand stories into interactive, dynamic p...