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简介
R for Marketing Research and Analytics 豆 0.0分
资源最后更新于 2020-11-09 20:37:27
作者：Chapman, Christopher N.
出版社：Springer International Publishing AG
出版日期：2015-01
ISBN：9783319144351
文件格式： pdf
标签： R marketing 经济商业统计 豆瓣 经济/金融 市场分析 其他 programming
简介· · · · · ·
http://r-marketing.r-forge.r-project.org/index.html
This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of statistics. Hands-on chapters accelerate the learning curve by asking readers to in...
目录
Welcome to R
.- The R Language.
- Describing Data
.- Relationships Between Continuous Variables.
- Comparing Groups: Tables and Visualizations.
- Comparing Groups: Statistical Tests.
- Identifying Drivers of Outcomes: Linear Models.
- Reducing Data Complexity.
- Additional Linear Modeling Topics.
- Confirmatory Factor Analysis and Structural Equation Modeling.
- Segmentation: Clustering and Classification.
- Association Rules for Market Basket Analysis.
- Choice Modeling.
- Conclusion.
- Appendix: R Versions and Related Software.
- Appendix: Scaling up.
- Appendix: Packages Used.
- Index.
.- The R Language.
- Describing Data
.- Relationships Between Continuous Variables.
- Comparing Groups: Tables and Visualizations.
- Comparing Groups: Statistical Tests.
- Identifying Drivers of Outcomes: Linear Models.
- Reducing Data Complexity.
- Additional Linear Modeling Topics.
- Confirmatory Factor Analysis and Structural Equation Modeling.
- Segmentation: Clustering and Classification.
- Association Rules for Market Basket Analysis.
- Choice Modeling.
- Conclusion.
- Appendix: R Versions and Related Software.
- Appendix: Scaling up.
- Appendix: Packages Used.
- Index.
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