The Economics and Financing of Media Companies 豆 0.0分

资源最后更新于 2020-11-26 07:26:06

作者：Picard, Robert G.

出版社：

出版日期：2002-01

ISBN：9780823221745

文件格式： pdf

标签： 经济学 媒体 商业

简介· · · · · ·

The Economics and Financing of Media Companies is the first book to broadly apply business concepts and analyses to the understanding of the operations and activities of media firms and of the forces and issues affecting them.The book is a wide-ranging and general survey of the financial structures of various media companies, including their marketing and distribution systems. ...