Critical Studies in Media Commercialism 豆 0.0分

资源最后更新于 2020-11-26 07:26:13

作者：Andersen, Robin; Strate, Lance; Strate, Lance

出版社：

出版日期：2000-01

ISBN：9780198742777

文件格式： pdf

标签： P.E Kenyon.X 媒体 商业 communication

简介· · · · · ·

Intense commercialism has been a perennial hallmark of the mass media ever since its inception and throughout the twentieth century the techniques and strategies of the dominant players in the world of media and advertising have become increasingly sophisticated, with the development of multinational media corporations and electronic media opportunities. Developments have been ...