Media Economics: Theory and Practice (Routledge Communication Series) 豆 0.0分

资源最后更新于 2020-11-26 07:26:15

作者：Alexander, Nina; Alexander, Nina; Alexander, Alison

出版社：Routledge

出版日期：2003-01

ISBN：9780805845808

文件格式： pdf

标签： 经济学 文化产业 文化 媒体 商业

简介· · · · · ·

Media Economics: Theory and Practice focuses on the basic principles of economics in the business sector and applies them to contemporary media industries. This text examines the process of media economics decision making through an exploration of key topics, such as industrial restructuring, regulatory constraints upon media operations, and changing economic value, providing k...