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简介
Seizing the White Space: Business Model Innovation for Growth and Renewal 豆 0.0分
资源最后更新于 2020-10-27 12:47:48
作者：Mark W. Johnson
出版社：Harvard Business Press
出版日期：2010-01
ISBN：9781422124819
文件格式： pdf
简介· · · · · ·
This title presents a practical approach to fuel game changing growth through business model innovation. Transformational new growth remains the Holy Grail for many organizations. But a deep understanding of how great business models are made can provide the key to unlocking that growth. This landmark book describes how companies can achieve transformational growth in new marke...
目录
Foreword by AG Lafley, Chairman of the Board, Procter & Gamble
Section I: A New Model For Growth And Renewal
1. The White Space and Business Model Innovation
2. The Four-Box Business Model Framework
Section II: When New Business Models Are Needed
3. The White Space Within: Transforming Existing Markets
4. The White Space Beyond: Creating New Markets
5. The White Space Between: Dealing with Industry Discontinuity
Section III: Business Model Innovation As A Repeatable Process
6. Designing a New Business Model
7. Implementation
8. Overcoming Incumbent Challenges
Epilogue
Acknowledgments
Section I: A New Model For Growth And Renewal
1. The White Space and Business Model Innovation
2. The Four-Box Business Model Framework
Section II: When New Business Models Are Needed
3. The White Space Within: Transforming Existing Markets
4. The White Space Beyond: Creating New Markets
5. The White Space Between: Dealing with Industry Discontinuity
Section III: Business Model Innovation As A Repeatable Process
6. Designing a New Business Model
7. Implementation
8. Overcoming Incumbent Challenges
Epilogue
Acknowledgments
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