What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services 豆 0.0分

资源最后更新于 2020-10-27 12:48:53

作者：Anthony Ulwick

出版社：McGraw-Hill

出版日期：2005-01

ISBN：9780071408677

文件格式： pdf

标签： 产品 管理 创新 產品 市场研究 商业 需求 目标导向

简介· · · · · ·

A world-renowned innovation guru explains practices that result in breakthrough innovations. Twenty years into the customer-driven innovation movement, breakthroughs are rare and these failures cost Fortune 1000 companies between $50 million and $800 million each year. Growing out of Anthony Ulwick's revolutionary "Harvard Business Review" article and featured in Clayton Christ...