Introduction 1
Chapter 1: Don’t Reinvent the Wheel, Make It Better
Assembling Analogs, Anti logs, and Leaps of Faith to Get to Plan B
Chapter2 : Guiding Your Flight Progress
The Power of Dashboards
Chapter 3 : Air, Food, and Water
Your Revenue Model
Chapter 4 : Avoiding Rocks and Hard Places
Your Gross Margin Model
Chapter 5 : Trimming the Fat
Your Operating Model
Chapter 6 : Cash Is King
Your Working Capital Model
Chapter 7 : It Takes Money to Make Money
Your Investment Model
Chapter 8 : Can You Balance a One-Legged Stool?
Multidimensional Business Models
Chapter 9 : Getting Started on Discovering Your Plan B